Today, technology is increasingly developing to meet human needs. Web 3.0 makes it easier for small and medium-sized companies to expand the market. Today, we introduce to you the product localization service to help domestic and foreign companies develop more to users.
Attracting a new target audience has always been a complex multidisciplinary endeavor based on research, trial and error. Even if you've found a great solution to a clear market gap, failing to communicate with a new target audience can cause your product to fail.
In this post, we'll help you better understand product localization, share some useful cases and tips for successful localization.
Product Localization Overview.
Product Localization Helps Expand Market
Launching a successful product is about understanding the needs of the user and putting yourself in the shoes of the new customer for professional localization services. The goal of the process is to make foreign users feel as if the product was designed for them.
Product localization can reduce the risk and uncertainty of expanding into new markets, by ensuring that your product is available at all times. This facilitates later commercial, logistical and marketing work.
Moreover, localization goes hand in hand with market expansion, data-driven and highly targeted. Once we decide that our business is financially and operationally ready to expand, it's easy to set big goals. We might want to scale everywhere at once and as soon as possible.
Who Is Behind Localization?
The localization process often relies on a multidisciplinary team, often consisting of developers (for digital products) and designers. Translation specialists play an integral role, as do marketers. We need a perfect translation of the brand source document, from which we will make creative decisions based on deep knowledge in the target market about competitors, prices, habits and consumption trends. use.
McDonald's is a prime example. When assembling their teams in regional business and media, they tend to rely on locals from that area who can provide insider knowledge. All of the industry leaders that operate on an international scale rely on product localization. Let's look at the following two cases to better understand product localization:
“Share A Coke”
There are many reasons why the “Share a coke” campaign in 2014 was such a success for Coca-Cola. One of them is localization. This campaign involves filling the shelves with cans and bottles with name labels. Each label reads “Share a Coke with…” and the name. Coca-Cola is an industry giant that operates internationally so they understand they can't use the same list of names everywhere. The fun of the campaign is in the ability to buy a bottle or can with your or a loved one's name and share it on social media.
Each region has its own list of names. To make sure “Алексей” is a choice for Russian consumers, the Coca-Cola can with the name “Fernando” available in Latin American supermarkets is an attempt at localization.
Netflix's Localization Process
The localization process is a linguistic and cultural process, it is also a business decision. As we showed in a previous article, Netflix has implemented outstanding design and development processes to ensure its platform offers a flawless UX across languages. But Netflix has gone beyond the localization minimization.
To compete with local content platforms, Netflix has made it part of its expansion strategy to ally with local content creators and produce Netflix originals for every region it has entered. extend. So, localization is about adapting what we have to offer to meet the needs of a new market.
Localization for Growing Businesses
Billion dollar companies cite as a study can make localization can be a bit daunting. Startups without the scope or budget like Netflix, Coca-Cola or Starbucks can expand by growing internationally through localization.
Because localization is all about market expansion, it's a process of building relationships and providing a new, local audience. Any healthy business can do it with enough knowledge of the target market, proper budget allocation, and the help of a cross-cultural professional.
Hope the article Everything You Need to Know About Product Localization mà idichthuat The above sharing has helped you to have a better overview of the localization process of some products in the Vietnamese market.
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