Latest update date: February 10, 05

Web content optimization (SEO) has become an important factor that cannot be ignored. Search engines like Google, Bing, and Yahoo play a key role in driving web traffic, and SEO-friendly writing is key to ensuring that your content is seen by a large number of Internet users. approach.

According to a Hubspot report: 72% of content marketers say creating high-quality content is their most effective SEO strategy.

The process of writing standard SEO articles includes many factors such as keyword research, using attractive titles, creating quality content, optimizing images and links, building backlinks, taking advantage of meta tags and page structure. web. SEO analytics tools like Google Search Console, Ahrefs, and SEMrush help track the effectiveness of optimization efforts and adjust strategies accordingly.

When writing SEO standard articles, including popular and relevant keywords is necessary, but should not be overused to the point of affecting the reader's experience. Quality content, useful information and value are the most important factors to retain readers and build reputation on the Internet.

In short, writing SEO articles is an indispensable strategy in the modern digital marketing environment. It helps ensure that your content is discovered, reached, and appreciated by both users and search engines. By applying SEO techniques effectively, you can increase your online presence, attract potential customers, and gain a competitive edge in an increasingly competitive market.

Write SEO standard articles
Edit SEO standard content

What is standard SEO article?

When it comes to SEO standards, people often think that this is the type of article that is cleverly inserted keywords in some important places, with a natural density to be favored to rank high in the search engine bar.

However, if the websites race to use the keyword insertion trick to adapt to the search engines, pushing the rankings to the first page without quality content (easy to read, easy to understand, useful to viewers, etc.) ), will not only face the risk of being handled directly by Google, but also make readers feel uncomfortable and tired.

If you only need new articles without caring about the reader's experience, it is completely WRONG with the true purpose of SEO to attract potential customers and bring in sales.

“Content is King”, “Unique or die” – no one in the SEO world does not hear these two sayings every day. An article has a lasting effect only when it has SEO keyword density and attractive content that are effectively harmonized. In order to have good content, the writer needs to have an understanding of the product, the target audience, the market requirements, the stage and the development goals of the business, etc. Therefore, writing a good article. The best SEO standard in the Gulf of Tonkin is not terribly difficult, but it is not easy either.

Advantages of writing standard SEO articles

Writing standard SEO articles brings many important advantages to any website, including:

  • Increase traffic: By optimizing your content with the right keywords and other SEO factors, you will improve your website's search engine rankings, thereby attracting more traffic. from people searching about related topics.
  • Build credibility in your field: When you provide high-quality, informative, and valuable content to your readers, it helps build your credibility and expert status in your field. Search engines also prioritize websites with higher quality content.
  • Increase conversions: Good SEO content will attract the right target audience who are searching for your product or service. This increases the likelihood of converting leads into actual customers.
  • Lower costs than traditional advertising: Compared to traditional advertising, SEO has lower costs in the long term. Once you have built a good ranking for your website, you will continue to receive free traffic from search engines.
  • Easy measurement and analysis: SEO analytics tools allow you to track and evaluate the effectiveness of your optimization efforts, and adjust your strategy accordingly.
  • Ability to stay at the top for a long time: If maintained and updated regularly, good SEO content will help you maintain the top position on search engines for a long time.
  • Consistent with search trends: As users increasingly use search engines to find information, SEO optimization is an effective way to take advantage of this trend.

In general, writing SEO articles brings many important benefits to businesses, helping to attract high-quality traffic, build reputation and increase customer conversion.

How to optimize articles according to SEO standards
SEO-standard content helps increase searches

Some principles of standard SEO articles are worth referencing

Ask questions before you pen

Know you know me, a hundred battles a hundred wins. Before writing a review or promoting a product, SEOer needs to find out who the audience is, what they need to read on your website, and how the product will attract them.

To write the first line, ask yourself: What needs does the reader need this product/service to solve? Does this product/service solve that problem? How? More than other possible ways?

Answering the above questions, readers find it reasonable and necessary, they will naturally continue reading. Here we explain more about the product. How to use it? How easy is it to operate? Additional benefits? Utility support?

When an SEO article completely meets the above questions, it has met the requirements of both readers.

Build a solid keyword framework

Most potential customers visit an SEO article when they actively search for keywords on Google to solve some need and click on the first few results.

To stay in these “first few results” is a fierce competition. Inserting keywords on the top is for this important step, because no matter how good your content is, if no one sees it and reads it, it will be a waste of money. Search algorithms can change, but basically, SEO standards have immutable principles.

  • Title: Contains the main keyword at the beginning, briefly, into the focus of the article
  • Description: Contains the main keyword, attractive, hits the reader's psychology
  • Images, meta Translation Agency: clearly describe the content, contain primary or secondary keywords
  • Content: at least 300 words but limited to too long (more than 1200 words), causing lazy reading (Too long don't read syndrome), in which cleverly interweaving main and secondary keywords especially at the beginning and end posts. Moderate density, about 2-5%.
  • Affiliate links (inside the website or quality backlinks going out): Can lead some related links with some similar keywords in the article or connect to web 2.0, social media, video channels, PR articles ….

Build real content

At the same time, the writer needs to comply with the AIDA standard for the content (ATTENTION - INTEREST - DESIRE - ACTION). The title needs to attract attention, the description is interesting enough to pave the way to the article section – the part that answers the questions posed above, helping readers satisfy their needs. Finally, a strong call to action or psychological stimulation to buy.

A small note: The best content is always the content that is written from the user's perspective, sharing, feeling, encouraging, rather than just dry information.

Translation services - content editing according to SEO standards
Translation services - SEO standard content editing

The most frequently asked questions about standard SEO articles

1. How often is optimal content updated for SEO?

The frequency of content updates depends on the industry and level of competition. According to Hubspot's research, B2C websites average 4-5 articles/week, B2B websites post 1-2 articles/week. However, content quality is more important than quantity.

2. How many words is the optimal content length for an SEO standard article?

Studies show that articles with an average length of 1.890 words rank best on page 1 of Google. However, the optimal length depends on the topic and purpose of the article, ranging from 300 - 3.000 words.

3. What is the optimal content to keyword ratio?

The recommended keyword density for a standard SEO article is 1-2%, meaning the keyword appears about 1-2 times in 100 words. However, the use of keywords should be natural, avoiding stuffing that negatively affects the reading experience.

4. How to choose correct and effective keywords for articles?

Ways to choose correct and effective keywords for your articles include:

  • Use keyword research tools such as Google Keyword Planner, SEMrush, Ahrefs...
  • Choose keywords that match the topic, article purpose, and target readers.
  • Balance between high search volume and low competition.
  • Include both main and secondary keywords, long and short.

5. What parts does a standard SEO article structure include?

A standard SEO article usually has the following structure:

  • Main title (H1) and subheadings (H2, H3…)
  • Attractive opening paragraph
  • The body of the article is the main content, divided into short paragraphs
  • Conclusion, summary of main ideas
  • Call to action (CTA)

6. What are the technical factors that need to be optimized for an SEO-standard website?

In addition to quality content, technical factors that need to be optimized include:

  • Title tag and meta description
  • Optimize images (alt text, size, format...)
  • Clear, user-friendly URL structure
  • Fast page loading speed
  • Mobile-friendly web design
  • SSL security
  • Create Sitemap and robots.txt

7. What is the role of link building in SEO?

Building quality links helps increase website reputation and rankings. Popular tactics:

  • Create quality content to attract natural links
  • Guest post on reputable websites
  • Build internal links between pages
  • Take advantage of links from reputable sources such as newspapers, forums, web 2.0...

8. How to measure and evaluate the effectiveness of SEO efforts?

Use analytics tools like Google Analytics, Google Search Console to track:

  • Traffic from organic search
  • Keyword rankings
  • Bounce rate, time on page, conversion rate…
  • Quantity and quality of backlinks

Periodically evaluate and compare with goals to adjust strategies accordingly.

9. Outstanding SEO trends in the future?

Future SEO trends include:

  • Voice search and virtual assistant
  • Optimized for mobile devices
  • Use artificial intelligence (AI) and machine learning in content creation and analysis
  • Focus on user experience (UX) and measuring behavioral signals
  • Content in new formats such as videos, images, podcasts...

10. How to ensure content is useful and attractive to users?

Ways to ensure your content is useful and engaging include:

  • Understand the needs, wants and problems of your target audience
  • Create valuable content, provide useful information, practical solutions
  • Use images and videos to illustrate vividly
  • Combining emotional elements and engaging stories
  • Encourage interaction, comments, and sharing
  • Update new information and industry trends regularly

Thus, a successful SEO standard article must combine smoothly and fully these two standards to be both suitable for the reader and to meet the requirements of the search engine's optimal algorithm. It seems simple, but not everyone can do it. In today's competitive information age, it is not difficult to see that more and more individuals/business groups, large and small companies decide to cooperate with professional SEO services to get the best articles.

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