A complete reference for students and professionals alike, perfect for university coursework and for those in business looking to research and understand customer needs, wants, attitudes and behaviors. customers – all of which will increase customer base, brand loyalty and sales.
English files:
https://drive.google.com/file/d/1DaETLSTDThJiPIZFr9GUdKZBkZlMYG2M/view?usp=sharing
Author and professor of communication Maria Siano, Ph.D. (John Hopkins, Rutgers) have expertly crafted the most concise and organized tool for the need to understand aspects of consumer behavior in 6 pages.
| Overview | Purpose | History | Core |
|
Consumer behavior:
|
Consumer behavior serves two main purposes:
|
Consumer behavior research emerged in the 1940s, along with other research in the field of communication:
|
The basic elements of consumer behavior:
|
Designed so you can find the answers you need quickly, providing an overview of the topic of customer behavior from start to finish.
English files:
https://drive.google.com/file/d/1DaETLSTDThJiPIZFr9GUdKZBkZlMYG2M/view?usp=sharing
Vietnamese translation (by idichthuat.com in the community translation project series):
https://drive.google.com/file/d/1lPugd7V1FvTvR9dpxK9NbP7UO4hMmWMt/view?usp=sharing
Nguyen Trung Khang - Talented interpreter and translator, passionate about translation
Nguyen Trung Khang is a talented interpreter and translator, with many years of experience in the field of translation and linguistics. He graduated from Ho Chi Minh City University of Education, majoring in Linguistics in 2015.
After graduating, Mr. Khang participated in a professional interpretation and interpretation training course at the University of Foreign Languages - Hanoi National University. He achieved a high-level certificate in interpreting and interpreting, and was also awarded a master's degree in linguistics.