Guide to Making 60 Seconds Captivating Video

1 MIN ADVERTISEMENT VIDEO DETAILS PLAN: CREATE VIDEOS TO SELL PRODUCTS AND DEVELOP BUSINESS

How to make a video

Summary of content:

1. Create a 1-minute video easily by stitching the following 4 parts together:
2. Get attention and start the story – the first 3 seconds of the video
3. Evoke emotion/interest – 12 seconds
4. Solution Description – 35 seconds
5. Call to action – 10 seconds TOTAL TIME: 60 seconds

 Part 1: Attracting attention in the first 3 seconds (from 0:00 to 0:03)

This is the most important part and it doesn't take up much traffic of the video.

Here are the guidelines for instantly engaging viewers:

+ Remove padding. The accompaniment is the intro, then the logo icons and background music slowly come in. Keep in mind that it doesn't help you attract viewers, so don't include it.

Instead, get to the point. Start with eliciting emotions. Use a fulcrum/reason – anything to make people stop and check it out.

+ Don't add the intro. The average video will start with the speaker introducing himself and then providing information about his experience and qualifications. Such as:

• Hi, my name is Logan. I'm 27. I used to study at BLU and now I make videos…

Sorry, but no one cares about your profile.

Do this instead: Start with the beginning of a story. It has to grab people's attention and make them want to stop watching more. Such as:

• When I was 19 years old, my car broke down in the middle of an empty field, Binh Duong.

• When I was 5 years old, I went to the zoo and was attacked by an ostrich.

To find your best stories, think about what happened to you. especially life changing or decisive moments in your life.

You can use a different story in each video, but That story needs to be related to the sale being made in the video.

Reference structure:

• Begin the story with the phrase, “When I…”
• Then immediately summarize what happened.

The story should be about 3 sentences long: short and simple.

 Part 2: Arousing emotion/interest in the next 12 seconds (0:03 to 0:15)

The idea of ​​this step is to focus on the problem that you are going to solve for your audience by generating:

• Feeling
• Interest
• Or get that person excited

You are touching them up — not in a negative way — but to elicit a response. Something that will emotionally connect with them while watching your video. You are in the problem-solving phase and of course the next step is to describe the solution.

Reference structure:

• Start with the focus of the story: what did you learn or how it impacted you.
• Forward problem.
• State the problem clearly and succinctly.
• Inspire them. Let them know you understand how they feel.

This part will take up to 12 seconds.

Example:

At the age of 19, I learned that things don't always go as planned. And many of you probably feel the same way when it comes to marketing.

You are running advertising campaigns on Facebook, Google and other channels. And even though you've heard a lot of success stories, you feel like your advertising isn't working very well.

And you realize there's a lot of competition on these platforms and it's harder to get things done than you think.

Part 3: Describe the solution at the next 35 seconds (0:15 to 0:50)

If you are creating a sales video, this will be the bulk of the content you have to invest in. The goal here is to create a message about the solution — life doesn't have to be hard — and how you make it happen.

There is no structure given in this section, but you can follow this simple way:

• Explain what your solution is.
• Explain how or why it works.
• Describe how it would change their lives.

Take about 35 seconds to describe your solution.

Part 4: Call to action in the last 10 seconds (0:50 to 0:60)

In the last few seconds of your video, create a call to action (CTA) and tell people what to do next.

Keep in mind, a CTA doesn't have to be about selling something. You can have Soft CTA (a promise of connection) or Hard CTA (clear action instructions).

Typical hard CTAs

• Click below.

• Enter below.

Soft CTAs can be:

• I look forward to connecting emotionally with people.

• I will send you more content.

My favorite CTA structure

Since we removed the intro and bio at the beginning of the video, it makes sense to add them here. Here's how I usually do it:

• My name is [name].

• What do I do [service or business about].

• I'd be happy to [specify the help you would give or the action you would like].

 

Put them all together

Once you've written down all 4 parts, put them together to create a video script.

Attract attention	When I was 19 years old, my car broke down in the middle of nowhere, New Mexico. While my college roommates and I were heading to the Grand Canyon, the hood started to smoke. And unfortunately, we didn't make it to the Grand Canyon, and I learned about the importance of checking cars before setting off.
Evoke emotions	At the age of 19, I learned that things don't always go as planned. And many of you probably feel the same way when it comes to marketing. You are running advertising campaigns on Facebook, Google and other channels. And even though you've heard a lot of success stories, you feel like your advertising isn't working very well. And you realize there's a lot of competition on these platforms and it's harder to get things done than you think.
Description of the solution	I have spent over 1 million dollars on Facebook and I am very familiar with the platform.
Call to action	My name is Logan and I do Facebook advertising. I'm happy to help you take back control of your Facebook ads.

 

After your video script has been put together into 1, check it through to make sure it's textural (speech).

• Change anything that interferes with the clarity of the presentation (like hard-to-pronounce, hard-to-understand words).
• Should add subtitles to the video: People have a habit of skimming quickly, the appearance of subtitles helps them track the content they need to convey early without having to turn on the sound.
• Make sure to keep the video time at or near 60 seconds.

Review 1 minute video examples

In this set, you'll find examples of the 1-part 4-minute sample video you just learned.

Take a few minutes to review them. And notice how flexible the templates are — so you can tell your story in a compelling way and build confidence in what you're doing.

Examples of how to generate leads

Most people ask why, how, and what: “Hi, my name is Page. I am an eye doctor. This is what I do… How much does it cost…”

But a story would be much different.

Dr. Page begins with the question why. He told us that his father was blind. And that's what inspired him to become a doctor.

Watch the video, then review the scenario.

Attract attention	When I started to become an ophthalmologist, my father was blind. That really helped me realize how precious our eyesight is.
Evoke emotions	As a doctor, I realize I have helped many people see better, but I have noticed that their vision is getting worse and worse. So, I'm trying to figure out if we can prevent that or keep people's vision from getting worse.
Description of the solution	I believe that your life always revolves around your eyesight. So. we created the so-called Invisilens. stabilizes the eyes — as an aid to the eyes.
Call to action	I'm Dr. Mark Page, founder of Invisilens. I want to help you and your children see a better life.

Dr. Page shared that since using this video script, he gets more leads.

Example of branding

Your video doesn't necessarily sell anything. And you can tweak the template to achieve whatever business goal you have in mind.

In this example, Isaac Irvine, who works with GoDaddy, uses video to build his own personal brand. As you have seen, he does it in this video by interviewing his son.

Watch the video, then review the script to see how he adapted it to his needs.

Attract attention	Isaac: Say "hello". Want to say hi to your friends? Brody: Hi. Isaac: So you were bullied today, huh? What happen? Do you want me to talk about that? Brody: I ​​was walking when I caught two boys laughing at me. Isaac: What did they make fun of me about? Brody: My hair. Isaac: Because you have long hair? It's pretty long and pretty awesome. So why do you keep your hair long?
Evoke emotions	Brody: I ​​want to give it away. Isaac (story summary): So, you have long hair because you want to give it away, and some kids come and say you look like a girl? How do you feel, boy? Brody: It makes me feel sad. Isaac: I don't see many kids your age — like boys — with long hair. But it's quite unique. Do you want to know a secret? Dad used to be ridiculed too.
Description of the solution	Brody: Yeah, I know, because of my tattoos. Isaac: People look at me, like a guy with tattoos all over his back and neck. Brody: Well, I think that's cool.
Call to action	N / A

For example about this video is over a minute long but follows the same pattern and shows you how you can adapt this format to suit different needs.

The point of this video is to show that Isaac is an example to his son, and the stories show how to achieve that goal.

The video went viral. It has been recommended by Ellen DeGeneres, George Takei, LADbible, Buzzfeed and other media. Isaac and his son were in the news many times because of this.

Isaac's video is very authentic. He helped his son tell his story, and it resonated with everyone.

Again, in this example, Isaac uses a video to build this brand during his time as an employee at GoDaddy.

And another example – following the right scenario:

Examples of content promotion & distribution

Like the branding video examples above, you can also reuse the 1-minute video template to deliver your content. Like the Branding example in the previous step, you can tailor the video to achieve the goal you're aiming for.

Here, you are using this as a strategy to create awareness and move leads and leads through your Customer Value Journey.

For example, you could create a one-minute video to promote content, such as a blog post. You will share that video on social media platforms and link to your content. From there, you can place an image on top of your content and run a retargeting campaign.

Next, we'll look at an example of a video DigitalMarketer uses to promote through the DigitalMarketer Podcast. Podcast is announced for the first time.

Attract attention	Garrett: Hello and welcome to The DigitalMarketer Podcast! My name is Garrett Holmes. Jenna: And I'm Jenna Snavely. Garrett: We're both your guides through your digital marketing journey.
Evoke emotions	Jenna: Every week, we go on an adventure with great thought leaders and entrepreneurs. And listen to their stories.
Description of the solution	Jenna: We had access to the key players in marketing and wanted to share them with you. Garrett: So buckle up and explore digital marketing experiments
Call to action	Jenna: We want you to experience it all with us. This is a DigitalMarketer Podcast. Garrett: Now available on headphones and speakers near you.

This video not only introduces the new podcast, but it can also be used to drive traffic to a blog post to promote the new podcast and announce the podcast ad launch contest.

Now consider this example as it is slightly different from the previous ones.

The emotional step isn't exactly patterned, but it still achieves the overall goal of promoting the content.

Travel to meet and interview thought leaders and entrepreneurs on the show. At least it's called a challenge. It is the pain/longing/wish that is being elicited. The average person will not have access to these people and conversations.

But by listening to the podcast, that problem is solved.

In this 1-minute video example, they redefine the step of triggering suffering little bit, clearly describing the benefits of listening to the podcast and leading up to the Solution Description Step.

Also, this is a trailer for a podcast — for entertainment purposes only. So in this case, instead of evoking pain, they focused on highlighting something that was resolved while listening to this podcast.

I pause here because I want to emphasize that a 1-minute video can be reused to meet other business goals and in doing so you may have to tweak the formula slightly to achieve the goal there.

Now, let's move on to the next example. In this video, DigitalMarketer does a few things…

• They promote and raise awareness about The DigitalMarketer Podcast in general
• They promote a particular podcast episode and encourage downloads to boost the podcast's ranking
• And they deliver VALUE to their audience, while providing insights into marketing automation and driving interest.

Additional note:

Use the template provided and script the 1-minute video.

When working, you may worry about the quality of the video or the professionalism of the script.

Don't be like that.

Recall Isaac Irvine's video with his son. The most amazing thing about it is how simple it is. No mics, special lighting or backdrops. Isaac and his son were sitting in the bathroom, recording a phone conversation, and his video went viral.

The lesson is: You don't need a lot of professional resources. Never make an excuse not to make a video.

Be confident in yourself. Use the resources you have. And focus on sample scenarios.

To wrap up, here are some final words and strategies in a 1-minute video by Dennis Yu, BlitzMetric's Chief Technology Officer. To give you an idea to create a simple 1-minute video like that, I shot this video with my iPhone.

 

DETAILS PLANNING VIDEO ADVERTISING 1 MINUTE

CREATE VIDEOS TO SELL PRODUCTS AND BUSINESS DEVELOPMENT

Create a 1-minute video easily by stitching the following 4 parts together:

Once you've written down all 4 parts, put them together to create a video script

Attract attention 3 seconds
Evoke emotions 12 seconds
Description of the solution 35 seconds
Call to action 10 seconds
TOTAL TIME: 60 seconds

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Tags: How to create a video to sell productsHow to make a basic videoLearn to make videos for free