Latest update date: February 03, 06

Website translation is not merely a simple translation from one language to another, but requires a deep understanding of contextual, cultural and semantic factors to ensure that the content is conveyed accurately. accurate and meaningful.

Modern website translation tools, from traditional translation software to artificial intelligence (AI)-based online services, have helped make the website translation process quick, efficient, and effective. more exactly. However, effective use of these technologies requires an in-depth understanding of translation techniques, translation project management, quality control, and optimization for translation tools.

Plans, Plans and Plans

Preparation is the key to a successful website translation project. If planning fails, project performance may spiral out of control.

We cover the key points about the planning process in our September blog. Those are top tips on how to prepare for website translations, how to consider business strategies, technology and site localization, and people and stakeholder management.

A practical website translation plan will ensure that your website is ready to go global from both a technical and functional perspective. After all, what's the point in arranging translations and site localization if your site structure can't handle multiple languages ​​and conventions or your SEO is so poor that no one can find it? see it?

Over the past 10 years, according to research from Byte Level, top global brands have doubled the number of languages ​​they support on the site. Today they support an average of 30 languages. However, the majority of the company's websites still support less than 10 languages.

If you have not yet created a glossary and language style guide, you should and should not hesitate to ask your translation service partner for help with this. The glossary and language style guide is an invaluable resource to help translators adhere to your brand guidelines throughout the localization process.

When it comes to planning a global website template, you need to consider both the cultural and practical aspects surrounding images, colors, graphics, and source/file formats. For example, some designs may violate the culture.

website translation
What is website translation?

 

For SEO optimization, keep your URL planning simple so they define:

  • The main site where the content is located
  • Language of the website
  • Purpose of website content/location
  • Content's target audience

Set Goals and Determine Technical Requirements

As your plan is being worked on, you will need to choose a translation service partner that aligns with your business goals. Be clear about what you want and when. Find out if a potential partner has all the expertise you need, whether it's technical translation, language specific or critical technical support.

You will then need to define your project goals and let the translation service partner fully understand the requirements. The translation company will need answers to some of the following questions:

  • Do you have a website localization strategy?
  • Do you plan to add more languages ​​in the future?
  • Do you have a multilingual SEO strategy?
  • Is your global content management system (CMS) ready?

They will also want to know about your resources, technology, workflow, language assets, and of course, your content.

Accurate Content for Translation

Conduct a content audit to find out what needs translation. Prioritize that content for localization, then figure out the best way to transfer the files to your translation agency. This can be through CMS integration, translation proxies, or traditional file transfers. We recommend discussing this with your translation partner to see what works best for both parties.

Professional website translation
Steps to complete website translation

Project Launch

Once your project is agreed and signed off by key stakeholders, you can get started. Make sure you have the right person for the right position. Set up a team kick-off meeting to share your plan and clearly explain goals, ownership, and progress. Map out key processes, such as how the project will work, with reviewers when they have questions. Brand and style guide cover.

Website Translation and Localization

Make sure the translation company has everything they need to successfully translate your website. They will want all the relevant files, content, references, and detailed instructions on what is required.

When you get to some point in reading, you'll know that a successful website translation is more than just a simple translation. It also requires localization. For the best localization, translators are using a sophisticated translation memory system (TMS) to assist humans in the process.

CHeck quality

To make sure you get quality translations, you need to set up a review process to log out. Although thorough, make sure the process is as simple as possible, to avoid risking project progress and market commitments. You should establish this process at the planning stage and share it at the kick-off meeting.

best website translation
Be careful when translating websites

Starting Operations and Subsequent Problems

Once the translations have been published and the site is live, you should still need a translation service partner to rearrange the content. This means updating and archiving files so that they – or yourself – can easily update website content and prepare for your next localization project.

Frequently Asked Questions (FAQ)

1. Why is website localization needed beyond simple translation?

Website localization is more than just translating content into another language. It also requires a deep understanding of the culture, context, tastes and behavior of the target market to tailor the website accordingly. Localization helps optimize user experience, increase engagement and conversions.

2. What tools and technologies effectively support website translation?

Some useful tools and technologies include:

  • Translation software such as SDL Trados, memoQ, Wordfast
  • Terminology management and translation memory tools (TMS)
  • Multilingual content management system (CMS) such as WordPress, Drupal
  • AI-based machine translation services such as Google Translate, DeepL

3. What are common mistakes when planning a website translation project?

Some common mistakes include:

  • Objectives and technical requirements are not clearly defined
  • Not preparing the site structure for multilingual support
  • Don't create a glossary of terms and style guides
  • Cultural factors are not taken into account when designing
  • Not optimizing multilingual URLs and SEO

4. How to choose the right translation service partner?

When choosing a partner, the following factors should be considered:

  • Experience and expertise in specific field
  • Process to ensure quality and security
  • Technological capacity and system integration
  • Scalable and multi-language support
  • Cost and implementation time

5. How to effectively transmit files and content to translation service providers?

Files can be transferred via:

  • Integrate directly with your provider's CMS
  • Use translation proxies to extract dynamic content
  • Share files via a secure cloud platform
  • Send files via email or FTP with appropriate encryption

6. Why is it necessary to continuously update and maintain multilingual content?

Reasons to update and maintain multilingual content:

  • Meet new information needs of customers
  • Improve rankings and SEO effectiveness
  • Enhance trust and brand reputation
  • Support new product launches and campaigns
  • Comply with legal and language regulations
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